Discovering Weatherhead
ROLE: Creator
IDEA: Increase engagement of prospecting students by creating an online community for sharing new student’s experiences at recruitment event. Developed site to funnel social interactions into a single platform, shared real-time updates, and on-site displays of event activity (posts, tweets, likes, comments, etc)
IMPACT
-
5K digital impressions
-
25% attendence engagement
-
100+ page views, average 6mins/viewer
-
4 displays on-site created live activation
B-School SGA Delivers Promise
ROLE: Elected Vice President, responsible for student engagement
IDEA : Newly elected student government team identified graduate student engagement as a root issue to other challenges the school was facing. Through a variety of methods the team was able to make significant impact for the university's student body.
IMPACT
-
Participation increased in student clubs, growing from 12-14 clubs offered, attendance increasing by 25%
-
60% increase in student involved in SGA voting
-
Established new Leadership Council for club president sharing and engagement
-
Increased followers to @Fowler_Center’s twitter account by 4X
Crack a Can for RBTZ Launch
ROLE : Project Lead
IDEA : Win the hearts and minds of key Red Bull influencers, by utilizing Klout.com’s influencer platform to identify 1K Red Bull influencers. Drive awareness and excitement about Red Bull’s new product launch for Red Bull Total Zero.
IMPACT
-
1K key influencers targeted and sampled with influencer kits
-
Resulted in 46K engagements (tweets, retweets, likes, etc)
-
68M consumers reached via earned impressions
Build It and They Will Come
ROLE : Local Activation / Collegiate Activation
IDEA : Create excitement and awareness for upcoming Red Bull Flugtag event in Tampa, FL. Leverage local heroes, influencers, media, college/universities, local relationships as well as creative pre-event activations to generate buzz.
IMPACT
-
Largest Red Bull Flugtag attendance in event history, 110K strong
-
Impressive earned collegiate media impressions of 530K
-
Orchestrated largest Wings Team Blitz in Florida, with 9 minis and 40 WTMs, reaching 30K consumers the 3 days leading up to the event.
-
Created unique collegiate VIP viewing area hosting 100+ student leaders from across the region and over 25 student media
Give Your Gasparilla Party Wings
ROLE : Creator
IDEA : Offer unique concept to drive awareness of brand during Gasparilla, Tampa Bay’s annual pirate festival. Typically, a very cluttered time of year, we developed messaging for consumers to text their party address for a chance to be surprised by a visit from the Red Bull Wings Team.
IMPACT
-
2K consumers messaged their address prior to the event
-
100+ houses sampled, day of the event with event party kit
-
25K earned media impressions (posts, tweets, likes, shares, comments, etc)
Red Bull Wings Take Flight
ROLE : Project Lead
IDEA : Create unique brand experience for large attendance of 250K at annual St. Pete Grand Prix event in Tampa Bay. Hosted VIP area for key market influencers and featured Red Bull Air Force show presenting Red Bull base jumpers and the Red Bull Aerobatic Helicopter creating excitement for the brand and local event.
IMPACT
-
250K consumers in attendance
-
35 key influencers attended Red Bull VIP viewing area
-
150K earned media impressions
-
Meet + Greet with Chuck Aaron, Aerobatic Helicopter Pilot and Red Bull Air Force Skydivers with VIP guests
A Back to School Spin
ROLE : Creator / Project Lead
IDEA : Generate buzz and excitement during Back to School with BMX activation at 3 universities, USF, UT and SEU. Hosted events on campus, after parties at local selected on-premise accounts and exclusive media interviews to generate bzz and excitement for the brand during busy back to school season.
IMPACT
-
25K students reach through various events in/around campus
-
1.6M earned media impressions – collegiate and major media outlets
-
2 Events featuring on-premise accounts, builds presence and value add to accounts
Balls to the Walls
ROLE : Creator / Project Lead
IDEA : Support local, growing soccer community with Red Bull New York Street Team activations in/around Tampa Bay area soccer events. Featuring ballers from Street Team, fans were able to engage with the players and brand through event activations at USL game, adult leagues, to on-premise accounts for World Cup Qualifier viewing party.
IMPACT
-
20K consumers reached through activations
-
78K earned media impressions, through endemic channels
Red Bull Tum Tum Pa
ROLE : Project Lead
IDEA : Plan, develop, and execute Red Bull Tum Tum Pa qualifiers at universities, USF, UT, and SEU. Collegiate event activation on campus to bring the brand to life in a creative fun way, allowing consumers to interact with the brand and win a chance to go to Brazil for the finals.
IMPACT
-
35K consumers reached through activations
-
523 students participated across 3 universities
-
Over 1M earned media impressions, collegiate and major media outlets
Big Bang with Small Bucks
ROLE : Program Director
IDEA : Developed effective and efficiently lead generation campaign for local insurance agent. With only $500 media spend we used geo-targeting, layered with specific targeting parameters to develop a successful social campaign. Using the right platform, targeting the right people at the right time with the right message, we delivered increased calls and requests for quotes for local Allstate agent.
IMPACT
-
In 2 months, with $500 spend the campaign generated 110K impressions, 1,350 clicks and 9 sales calls directly to the agent’s office.
-
Winner of BIA/Kelsey’s 2016 GOLOCAL Award for “Use of Strategic Digital Marketing
Blaze Pizza Turns up the Heat!
ROLE : Strategist
IDEA : The fastest growing Pizza chain in America was eager to drive awareness and excitement around their growing store locations across the US. Blaze worked closely with BMI to develop an offer based social media campaign that drove coupon redemption in-store.
IMPACT
-
Initial piloted tested with 11 locations (quickly grew to 55) generated 10.96M impressions, 2.27% CTR, 22% redemption rate and over 10K consumer engagements
-
Resulting in $105,065 increased sales for store locations
-
Pilot proved Facebook was an effective means of advertising for Blaze. The pilot quickly turned into a nationally adopted program running on over 85 locations
-
2017 Winner of LSA’s Ad-To-Action Award for “Social & Reputation Management”
DTV Sites can now be Found
ROLE : Strategist
IDEA : DTV switched their local dealer’s website program to BMI’s proprietary solution focused on SEO enhancements and UI/UX best practices, the results were astonishing.
IMPACT
-
Days after launching, average Google ranking went from 15.7 to 2 position on average.
-
Dramatic growth in Google viability, 165% improvement and 120% improvement in consumer click through
-
Since launch, site traffic has increased over 500%
-
Duplicate content was reduced from 98% to 40%, speed increased drastically from poor to excellent rating
Tel. 310.429.6435 I toripenso@gmail.com